Data & Analytics
TL;DR: Third-party cookies are dying, and financial services firms that depend on them for marketing will face severe performance degradation. Building a first-party data strategy—collecting, organizing, and activating data you own—is no longer optional. This guide...
Data & Analytics
TL;DR: firms with inaccurate marketing data are wasting 20-40% of their ad budgets on misattributed campaigns. For a financial services firm spending $500K annually on paid media, that’s $100K-200K in preventable waste. Server-side tracking and proper data...
