AI & Automation
TL;DR: AI can transform content production for regulated financial services companies and data-driven B2B businesses, but only with the right workflows. This article details how to use AI to 10x content output while maintaining compliance: building compliant AI...
AI & Automation
TL;DR: AI isn’t coming to replace your marketing team—it’s here to make them dramatically more productive. For financial services firms and data-driven B2B companies, the practical applications include lead scoring and prioritization, content generation...
Growth Plateau
TL;DR: Companies under $20M in revenue often can’t afford a full-time senior marketing leader—but they desperately need one. A fractional CMO provides executive-level marketing expertise at a fraction of the cost, typically $5,000-15,000 per month versus...
Growth Plateau
TL;DR: When increasing ad spend no longer delivers proportional results, the problem isn’t usually your budget—it’s a symptom of deeper issues. This article walks through the root cause analysis framework we use at 16wells to diagnose growth stalls,...
Data & Analytics
TL;DR: Third-party cookies are dying, and financial services firms that depend on them for marketing will face severe performance degradation. Building a first-party data strategy—collecting, organizing, and activating data you own—is no longer optional. This guide...
